At Benjamin Moore, we remain committed to the vision of our founder Benjamin Moore when he started the company in 1883: producing the highest-quality paints and finishes in the industry, and
delivering them directly to our customers through our nationwide network of knowledgeable, customer-friendly independent retail store operators.
WHY CHOOSE BENJAMIN MOORE PAINTS?
Our paint tinting technology is the most
advanced in the paint industry.
"Benjamin Moore's prime objective: first-class paint at all times. Better tomorrow than yesterday." - Warren Buffett, Chairman and CEO of Berkshire Hathaway - (Berkshire owns Benjamin Moore Paints)
The better the resins and colorants, the better the paint. Benjamin Moore creates and manufactures its own resins - the binders that make the film and finish of a paint - and colorants - the pigments that give the paint its unique color and hiding characteristics. Then we take these proprietary ingredients and custom-formulate them to optimize their performance in each one of our products. This is a key component of our competitive advantage.
Each product is designed to perform - crafted to serve a specific role, to deliver specific benefits. This is the secret behind the superior performance of Benjamin Moore coatings: extraordinary application properties, durability, scrubbability, and longevity.
Superior Quality and Performance: The better the resins (binders that make the film and finish of paints) and colorants (the pigments that give the paint its unique color and hiding characteristics) the better quality and performance.
Easy to apply products with coverage that saves time and money
Low odor products without that lingering paint smell
Paint that is durable, washable and scrub-able to keep walls in mint condition
Color that unfailingly delivers "oohs" and "aahs"
WORKING SMART AND GREEN: We're committed to developing products that minimize our impact on the environment. Years before government requirements, we eliminated lead, formaldehyde, and mercury from our paints and met VOC standards.
More on Benjamin Moore's commitment to the environment here.
SUPPORT AND INSPIRATION: Our independent retailers provide inspiration and support along with service and tools that give customers confidence about their product choices, color selections, and their ability to get the best results possible. The expertise, product wisdom, and store environment of our independent retailers ensure that you get the right product, right color, and right result
Take color for a test drive. Don't just guess. Know what colors you're getting before you buy. Benjamin Moore Color Samples will show you how our colors will look on your walls, house, porch, or anywhere else you want new color. You can see the colors on their actual surfaces, and in the correct lighting conditions where you plan to paint. It is the best method to make sure you're satisfied with your color selection before picking up a brush.
Aura® Waterborne Interior Paint with Color Lock®
Quite simply the finest paint ever made. See color like you've never seen it before - discernibly truer, richer hues that bring a new dimension of beauty to your home. Experience premium performance in a paint with Low VOCs, incredible hide, and fade and color rub-off resistance. Never more than two coats in any color! Available in Matte, Eggshell, Satin and Semi-Gloss.
Regal® Select Premium Interior Paint
The most recognizable in our time-honored line of premium paints, Regal Select has now been infused with our cutting-edge waterborne technology for smooth application and long durability. Zero VOCs, washable and fade- and mildew-resistant, Regal Select paint always delivers beautiful results you can count on. Available in Flat, Matte, Eggshell, Pearl and Semi-Gloss.
ben® Interior Paint
ben is a Zero VOC, low-odor paint available in any color you can imagine to suit any lifestyle and every décor. ben makes fabulous style easy and affordable. Available in Flat, Eggshell, Satin/Pearl and Semi-Gloss.
Aura® Waterborne Exterior Paint with Color Lock®
A super premium quality, 100% acrylic exterior latex finish. This product combines the advantages of our latest resin technology and our proprietary GENNEX® colorant system to provide the ultimate exterior coating. This high solids formula is suitable for a variety of exterior surfaces and can be applied as low as 40° F. Aura Waterborne Exterior Finish is suitable for wind driven rain when applied according to recommendations. Available in Flat, Low Lustre, Satin and Soft Gloss. Lifetime Warranty.